Bellissima: Fine Jewelers
GOAL:
Create a transactional website selling a specific product. Product: fine jewelry.
Wireframes
For my wireframes I looked at three different jeweler websites: Pandora, Swarovski, and Blue Nile
Product Pages
First step was establishing my home page, and then moving on to the content on the product pages.
Naming Strategy
Bellissima is the Italian word for very beautiful.
I wanted the name to represent a company that sells beautiful and sophisticated products.
Color Theme
Wanted to utilize colors that felt feminine but sophisticated. A color that represents luxury.
Imagery
Utilize free stock images highlighting fine luxury jewelry with dramatic color and lighting.
